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The Algorithm

How YouTube Search and Discovery Works
Welcome to how YouTube Search & Discovery works.
Listen up because understanding how your videos get found
can be super helpful to your channel's success.
Let's start with the algorithm.
YouTube is a popular place,
with hundreds of hours of video uploaded each minute.
Since no team of people could ever keep up with watching all that
youtube rely on a sophisticated algorithm to match each viewer to the videos
they're most likely to watch and enjoy.
The algorithm is basically a real-time feedback loop
that tailors videos to each viewer's different interests.
It does its best to show the right videos to the right viewer at the right time across the whole planet.
How do the Algorithm do this? With data!
For each video, the Algorithm look at things like titles, thumbnails, descriptions
and how other viewers seem to be enjoying it.
The Algorithm also look at how much of the video they're watching
if they're clicking "like" or "dislike", and how many people are commenting.
And for each unique viewer the Algorithm look at things like
what the person has watched in the past,
how much time they spend watching, and what they don't watch.
Above all,the algorithm has two simple goals:

1) Help each viewer find the videos
they want to watch
2) Get viewers to keep watching
more of what they like
Now, you might be asking yourself
"OK, then how can I get the algorithm to like my videos?"
It's pretty simple: get the audience to like your videos.
That's because the algorithm follows the audience.
If people love your videos, the algorithm will surface them to others.



How YouTube Search Works

The Algorithm taking a look at Search itself.
Like Google Search Engine
YouTube Search aims to surface 
the most relevant videos and channels
according to what people type in the Search box.
The results aren't just based on the most-viewed videos.
Videos are ranked on things like how well the title, descriptions 
and video itself match each query. Beyond that, The Algorithm look at which 
videos have driven the most watch-time and engagement for a search phrase.
So, what can you do to help your videos get found in search results?
Consider the following:
Use relevant search terms in your titles and descriptions.
Try looking at Google Trends to see which words people are searching for.
What's key here is being relevant.
Don't try to trick viewers, 
or they may abandon your video early and that could hurt its performance in the long run.
Write full descriptions: up to one to two paragraphs.Some creators only put their 
social media links in the description
potentially missing out on a lot of extra views.
Pay attention to trending and seasonal topics
and consider making videos around those, especially within your own content category.





How YouTube's Suggested Videos Work

about how YouTube's search and discovery system works.
The Algorithm taking a look at suggested videos.
These are videos YouTube recommends based on
what viewers were watching beforehand related topics, and past watch history.
You can find them on the right side of the watch page
below the video you're watching on the mobile app
and as the next video to auto-play.
Suggested videos can be from any channel including more from the one you're watching.
What can you do to get your videos suggested to more viewers?
Consider the following.
Make a strong call to action.
Suggest they watch another video in your series, and really sell them on why.
Be mindful of long endings as they might delay viewers from watching more.
Use playlists, links, cards, and end screens to suggest the next video.
OK, so that's suggested videos.



How YouTube's Home Screen Works

how YouTube's search and discovery system works.
Home is simple YouTube.com. It's the one-stop destination for YouTube
best guess at what each viewer may want to watch show a variety of video
including videos that are new watched by similar viewers or from your subscriptions.
Keep in mind that not all videos from your subscriptions show up on Home.
Rather, they can all be found on your Subscriptions tab
Home youtube, the selection of videos is based on two things.
Performance, or how well a video has engaged and satisfied similar viewers
as well as personalization, based on a viewer's watch and search history.
Personalization includes how much the viewer watches a channel or topic and how many times
it've already shown each video to the viewer.
To get your videos to show up on Home
it's helpful to upload on a consistent basis
keep viewers engaged and keep making what works.
When you create something that's working for your audience
keep at it, since youtube try to surface more of what your audience likes.
Definitely don't be afraid to experiment
but do so mindfully, observing feedback from your audience
and maybe giving them time to adjust.



How YouTube's Trending Tab Works

The Trending Feed is a list of what videos are new and popular 
specific to a viewer's country.
Some trends are predictable like a movie trailer or a new song from a popular artist.
But others can be completely surprising.
Trending aims to combine popularity with novelty.
Trending also considers the view count of a video especially the rate of growth in views and where views come from, among other things.
That means the video with the highest daily view count
may not necessarily be number 1 on Trending.
that Trending also includes Creator on the Rise and Artist on the Rise
where each week, up-and-coming creators and artists are featured for a full day.
There's not a lot that you can do to get your videos to show up on Trending
but it does help to make broadly appealing, shareable videos.
If you want to make it "on the rise"it helps to have strong channel growth and momentum.
That's the story on the Trending tab.


How YouTube Subscribers and the Subscriptions Tab Work

Subscribers are viewers who 
like your videos enough to sign up for more.
They watch from all areas 
of the site and are often your biggest fans.
They also provide important 
initial signals to the life of a new video.
Separately, the Subscriptions tab shows a collection of videos
from the channels a viewer is subscribed to.
This feed is a list of the most recent uploads from those channels.
Keep in mind, subscribers also see some subscription content on the home screen
and in Suggested Videos.
So, how can you get your viewers to subscribe?
Ask them to!
Let them know that there will be more videos coming and when.
Try to ask them in a genuine way explaining both the benefits 
and how it supports you.
Subscribers are your core audience. But keep in mind they're often 
subscribed to lots of other channels so it helps to make your videos public 
when your viewers are most likely watching.
You can take a look at your channel analytics for watch time
by country or state to see when the best time slot might be.
I hope that helped you better understand 
Subscribers and the Subscriptions tab.



How YouTube Notifications Work

Notifications are alerts sent to subscribers 
of a channel when a new video is made public.
They can be sent as mobile push alerts or emails.
Notifications tend to kick start early traffic to your new uploads
but they don't necessarily drive the bulk of views in the long run.
By default,
YouTube only sends occasional notifications from the channels you watch a lot,
or those you're subscribed to.
If subscribers want to get notifications every time you make a new video public
they can tap the bell icon next to the Subscribe button.
The best way for you to understand how notifications work
is by subscribing and tapping the bell on other channels.
Just make sure notifications are turned on on your phone.
It's also helpful to teach your subscribers how to turn on notifications.
Lots of creators do this in a visual way, like making a video with screenshots.




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